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Avis

One of the oldest and most esteemed titles in car rentals, Avis began in 1946 when Warren Avis opened his first car rental site at an airport in ADetroit. Since then the business has grown to become Europe's top car rental company, with more than eight million clients a year throughout the world and, here in the UK, a choice of 40 different models available from 140 locations. As they are fond of saying in their advertising, "we try harder!"